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Offer good for 3 months after eligible device pairing. No purchase necessary for current owners of eligible devices. Service availability varies by region. Restrictions and other terms apply. Rates as of April 1, Financing terms vary by product. See the Apple Card Customer Agreement for more information.
Tap Download and Install. Tax on full retail price due at sale. Requires activation on eligible unlimited plan. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Credits start within 3 bills. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify.
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Limited-time offer; subject to change. Card is issued by Sunrise Banks N. Mastercard is a registered trademark of Mastercard International Incorporated. Use of this card constitutes acceptance of the terms and conditions stated in the Cardholder Agreement. Lines must be active and in good standing when card is issued. Allow up to 2 billing cycles after fulfillment of offer requirements. May not be combined with some offers or discounts. Sales tax may be assessed on full value of new iPhone.
Must be at least 18 to trade in. Savings comprised of i Apple instant trade-in credit at checkout and il Verizon monthly bill credits applied over 36 months. Customer must remain in the Verizon Device Payment Program for 36 months to receive the full benefit of the Verizon bill credits. Bill credits may take bill cycles to appear.
If it takes two cycles for bill credits to appear, you'll see the credit for the first cycle on your second bill in addition to that month's credit. Taxes and shipping not included in monthly price. Requires eligible unlimited service plan. Requires trade-in of eligible device in eligible condition. Must be at least 18 to trade-in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason.
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Microsoft largely prevailed in a ruling. The modern iMac Rafael Fernandez. The Mac's powerful graphics capabilities, along with an affordable laser printer Apple introduced in , sparked the desktop publishing revolution. Software like Aldus Pagemaker and Adobe Illustrator allowed designers to design documents entirely digitally for the first time. Many graphic designers became loyal Mac users. Today, Apple sells Macs in laptop and desktop formats.
Apple sold almost 20 million Macs in In January , Apple was ready to introduce the Macintosh, and the company celebrated with one of the most famous ads in advertising history:. The ad, depicting an attractive young woman rebelling against a repressive police state, was a shot at IBM, which then dominated the computer industry and had recently entered the personal computer market.
To raise the money they needed to get the Apple II off the ground, Steve Jobs and Steve Wozniak brought in investors who wound up controlling a majority of Apple's board seats. Steve Jobs was brilliant, but in the early s Apple's board felt — not unreasonably — he was too young and temperamental to run Apple. So in , Jobs recruited Pepsi executive John Sculley to run Apple, famously asking him "Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?
Steve Jobs and John Sculley in Marilyn K. But they clashed frequently, and by Sculley had had enough. He convinced the board to sideline Jobs. So Jobs left to found a new computer company called NeXT. In , NeXT stopped making computers and focused on selling the company's innovative software, but the company struggled to gain traction.
Apple was struggling too. The software that powered Apple's Macintosh computers were beginning to show its age. Macs no longer had a big technical advantage over cheaper PCs running Microsoft Windows. And the sequence of executives who ran Apple in the post-Jobs era seemed increasingly baffled about what to do to regain Apple's competitive edge.
A few months later, the board fired Amelio and gave Jobs control of the company though he wouldn't formally accept the title of CEO until When Steve Jobs took the reins at Apple in , the company was in tough shape. It had a bewildering array of products, no clear strategy, and was losing tens of millions of dollars every quarter. Steve Jobs introducing the iPhone in Jobs acted decisively. Then he started work building products that became Silicon Valley legends:.
All of these products were crafted by Apple's top designer, Jony Ive. Jobs found a soul mate in Ive, and would visit Ive's studios on a daily basis to discuss the designs of forthcoming products. Jobs was a perfectionist, frequently rejecting work that wasn't up to his standards. Jobs was a genius at marketing. He marked his return to Apple with a "Think Different" ad campaign that associated Apple with unconventional thinkers such as Albert Einstein and Mahatma Gandhi.
He introduced new products at keynote addresses that became major media events in their own right. And he developed a chain of Apple Stores that ensured that Apple's products would be presented in a favorable light. Jobs was also one of the savviest negotiators in Silicon Valley. He pulled off a major coup in by convincing the "big five" record labels to allow Apple to sell their music in the iTunes Music Store, helping to cement the popularity of the iPod.
Steve Jobs died of pancreatic cancer in Since then, Apple has been run by Jobs's longtime deputy, Tim Cook. Before he died, Jobs warned Cook against trying to run Apple by asking how Jobs would have handled each decision. Cook appears to have taken that advice to heart. Tim Cook.
Jobs ran Apple as if it were a small, founder-owned startup. All significant decisions flowed through Jobs. Often, if Jobs wasn't personally interested in a particular task, Apple just wouldn't do it. For example, Jobs shut down Apple's charitable giving program in and never re-started it.
Jobs directly supervised Apple's mergers and acquisitions, which meant that Apple didn't acquire very many companies. The companies Apple did acquire were invariably small, and they were absorbed into the Apple hierarchy rather than continuing to operate as separate subsidiaries. Tim Cook has taken a more conventional approach to managing Apple. Fewer decisions flow through Cook directly, which makes it possible for Apple to handle more tasks in parallel.
One of Cook's first moves after taking over at Apple was to establish a matching-gifts program. He also expanded Apple's mergers and acquisitions department, giving the company the ability to consider several deals simultaneously without involving Cook in the details. Since taking over at Apple, Tim Cook has tried to capitalize on Apple's status as the only technology company that is also a luxury brand.
In , Apple purchased Beats , a company that makes high-priced headphones as well as a streaming music service. And rather than folding Beats into Apple, as Jobs would likely have done, Cook will allow it to continue operating as an independent subsidiary. More than half of Apple's revenue comes from iPhones. Macs and iPads are also significant revenue sources. Here is the data from Apple's fiscal year, which ended on September 30, No company is better than Apple at building devices that are powerful, beautiful, and easy to use.
Over the last four decades, Apple has produced some of the most beloved products in the technology industry, including the Macintosh, iPod, iPhone, and iPad. How does Apple do it? A big factor is the distinctive approach to designing products pioneered by Steve Jobs. It helps that Apple develops so much of its technology in-house.
Most technology products are highly modular—most Dell computers, for example, have chips from Intel and an operating system provided by Microsoft. Apple products are different. Apple even sells iPhones in Apple-designed retail stores. Steve Jobs believed that this kind of vertical integration was essential to creating a great user experience. When hardware and software are designed by different companies, it's more difficult to make them work together seamlessly.
Creating the whole product allows Apple designers to control every aspect of the user experience and ensure that everything lives up to Apple's exacting standards. In , Steve Jobs called the team that created Apple's MobileMe online service to an auditorium and asked a question: "Can anyone tell me what MobileMe is supposed to do? MobileMe suffered from crippling reliability problems, and it was neither the first or the last time Apple's online services have disappointed customers.
Apple has run four online services in the last 15 years — iTools in ,. Mac in , MobileMe in , and iCloud in All have been plagued by reliability and performance issues. And when Apple replaced Google Maps for iPhone with Apple's own mapping app in , the app was widely panned by users. Apple's poor track record at creating online services is a reflection of the same design-focused development process that allows Apple to create beautiful gadgets.
Apple obsessively focuses on the user experience, ensuring that everything the user sees and touches is excellent. That works great for designing gadgets like the iPod and iPhone. The problem is that creating reliable online services requires paying attention to a lot of details that aren't apparent to the user. And with the new Data and Privacy website, you can reduce that information even further. Apple will send you your data in chunks, up to 25GB. Once you press Continue again, Apple will begin working on sending over your information.
Apple would also delete all the data it has on you, and this is an irreversible process. So proceed with caution. This, Apple says, is a testament to just how seriously the company takes user privacy. Updated on May This is how you can download your own data from Apple. Is it beneficial? Google Pixel Watch spotted in the wild, iPhone 4 style. Apps are turning people into snitches, experts say.
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Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, The Worldwide Developers Conference is coming. With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone. It's good for you and the planet. Learn more. Everything you love about an Apple Store is online: all the products, personal shopping help, trade-in, flexible payment options, and expert support.