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Keywords help determine where your app displays in search results, so choose them carefully to ensure your app is easily discoverable. Choose keywords based on words you think your audience will use to find an app like yours. Consider the trade-off between ranking well for less common terms versus ranking lower for popular terms. Less common terms drive lower traffic, but are less competitive. Keywords are limited to characters total, with terms separated by commas and no spaces. Note that you can use spaces to separate words within keyword phrases.

For example: Property,House,Real Estate. Maximize the number of words that fit in this character limit by avoiding the following:. Improper use of keywords is a common reason for App Store rejections. Do not use the following in your keywords:. Users can view and start an in-app purchase from your product page. In-app purchases and subscriptions are shown in two separate sections on your product page, and you can showcase up to 20 total items across both of these sections. You can even choose the order in which to list them to help drive awareness for specific content.

Each item has its own display name, promotional image, and description. In-app purchase names are limited to 30 characters and descriptions are limited to 45 characters, so be descriptive, accurate, and concise when highlighting their benefits. In-app purchases can also appear in search results and be featured on the Today, Games, and Apps tabs.

This text appears on your product page and on the Updates tab. List new features, content, or functionality in order of importance, and add call-to-action messaging that gets users excited about the update. Ratings and reviews influence how your app ranks in search and can encourage users to engage with your app from search results, so focus on providing a great app experience that motivates users to leave positive reviews.

This summary rating is specific to each territory on the App Store. You can prompt for ratings up to three times in a day period. Users will submit a rating through the standardized prompt, and can write and submit a review without leaving the app. You can use App Store Connect to respond to customer reviews of your app to directly address their feedback, questions, and concerns.

When you respond, the reviewer will be notified and will have the option to update their review. Reviews and responses can be updated at any time, but only the latest review and response for each user will display on your product page. For details, see Ratings, Reviews, and Responses. Categories on the App Store help users discover new apps to meet their needs. You can assign a primary and a secondary category to your app.

The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store. Choosing categories that are not relevant to your app may cause your app to be rejected when submitted for review. For details, see Choosing a Category. If your app is available in multiple languages, make sure to localize your app description, keywords, app previews, and screenshots, for each of the markets in which you offer your app.

For details, see Localize App Store information. Each version is shown to a percentage of randomly selected, eligible App Store users and results appear in App Analytics, so you can set the best performing one to display to everyone on the App Store. Learn more. Custom product pages can have different screenshots, app previews, and promotional text — and are fully localizable — so you can showcase a particular sport, character, show, gameplay feature, and more. View in English. App Name.

App previews An app preview demonstrates the features, functionality, and UI of your app in a short video that users watch directly on the App Store. App Preview. For apps that work within Messages, Siri, Phone, or Maps, display your app within the Apple UI exactly as it appears when your app is running. Apps that support widgets may display this functionality in screen content as long as no third-party content is shown on the Home Screen.

Be sure to create screens using the latest operating system version. You are responsible for securing the rights to all materials used in screen content within your app, and you should display fictional account information instead of data from a real person. For the screen content of apps that work within Apple apps, you are responsible for securing the rights and approvals for third-party content such as store names or locations.

The status bar for iPhone, iPad, and iPod touch should show a full network icon or product designator, a full Wi-Fi icon, and a full battery icon. If your app runs full screen, you can extend your app screen image over the status bar. If your app is optimized for 5G networks, you can display the 5G icon in the status bar from a compatible device. Status bar options are provided on different layers within the Smart Object layer.

Be sure to select the correct localized layer for the region in which your marketing communications will appear. When showing push notifications from your app in advertising, display a single push notification on the lock screen of the Apple device. If tapped, the push notification must open the app directly. Custom photography and video of Apple products are allowed. Show people interacting with the Apple product in an authentic way, and feature your app in a realistic manner, exactly as a user will experience it.

Straight-on product shots are preferred. Only show the back of a device in an authentic manner to illustrate natural use of the device. In video, once you show an establishing shot of the entire Apple device, you may pan and zoom to focus on your app. Present the movement in a simple, clear manner. Use straightforward transitions such as fade or dissolve. Start the app sequence with your app open.

Focus on the experience of using your app running on the latest operating system. For more details, see Screen Content. Use only the devices and colors provided. If multiple Apple products are shown, display them in the correct relative sizes. Include Apple credit lines wherever legal information is provided. At the end of a video, display the correct credit lines for Apple trademarks used in your video as described in Legal Requirements below.

Maintain clear-space requirements when credit lines follow the badge. When promoting your app, your headline and copy should focus on your app, not on Apple product features. Use clear, simple messaging. Always include a call to action to download your app. For example, say app name for iPhone or app name for iPad , or use a phrase such as works with or compatible with. List all the Apple products that your app runs on. When including your company name, lead with the company name followed by the app name and end with the appropriate Apple product names.

Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List. Always use Apple product names in singular form. Modifiers such as model , device , or collection can be plural or possessive. Never typeset Apple product names using all uppercase letters. Always typeset iPhone , iPad , or iPod touch with a lowercase i and an uppercase P followed by lowercase letters. Always typeset touch with a lowercase t.

The name iPhone , iPad , or iPod touch should start with a lowercase i even when it is the first word in a sentence, paragraph, or title. Never use a lowercase i followed by all uppercase letters. For headlines and copy, use an uppercase X , small cap S , and small cap R whenever technically possible and when you can ensure efficient and accurate implementation. For example: iPhone X S Max. When you cannot ensure that small caps will render accurately or when technical limitations may prevent the display of small caps, use an uppercase X, S, and R.

For example: iPhone XS Max. To implement small caps on webpages, make sure your specified font supports OpenType and use the font-variant CSS property font-variant: small-caps;. Mac is always set with an uppercase M followed by lowercase letters; MacBook is one word with an uppercase M and B ; and iMac always begins with a lowercase i followed by an uppercase M followed by lowercase letters.

Always typeset Apple Watch as two words with an uppercase A and an uppercase W followed by lowercase letters. It is acceptable to say Name of app for Apple Watch when your promotion is focused on your app features and benefits related to Apple Watch. When promoting your app, your headlines and copy should focus on your app, not on Apple Watch features. When referring to Apple Watch, include the series number, such as Apple Watch Series 6 , depending on the features and functionality available in your app.

Apple TV is typeset as two words with an uppercase A followed by lowercase letters, and an uppercase TV. Always typeset App Store with an uppercase A and an uppercase S followed by lowercase letters. It is correct to say that an app is available on the App Store or can be downloaded from the App Store. Apple product names can appear in copy along with the names of other app platforms or devices. List Apple products first.

Although the names of other products can be used in promotional copy, never display Apple product images alongside the images of other products. Apple trademarks can be used in URLs only for web pages that feature apps developed specifically for the Apple product named. Never start a URL with an Apple trademark. Acceptable: www. Always set Apple trademarks in English, even when they appear within text in a language other than English.

Terms that should not be translated or transliterated include:. For a list of Apple trademarks, please see the Apple Trademark List. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States. For the correct trademark symbols, refer to the Apple Trademark List. Use the appropriate credit lines in all communications worldwide, listing all the Apple trademarks and products included in your communication and advertising.

Include the credit lines only once in your communication or website, and place the credit lines wherever you provide legal notification. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. Refer to the Apple Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark.

Generally, the symbol appears at the right shoulder of the trademark except the Apple Logo, where the logo appears at the right foot. For distribution outside the United States, use one of the following international credit notices:. A translation of the legal notice and credit lines but not the trademarks can be used in materials distributed outside the U.

Never translate an Apple trademark. Whereas, Apple Inc. Whereas, You desire to use certain artwork in connection with marketing Your applications available on the App Store pursuant to the Program Agreement, the Parties agree to enter into this Marketing Agreement effective as of the date clicked through by You. Except as expressed in writing herein, nothing in this document shall be construed to modify the Program Agreement in any way.

Apple shall remain the exclusive owner of all rights in the Artwork. Your use of the Artwork shall exclusively inure to the benefit of Apple. This Marketing Agreement is valid and coterminous with the Program Agreement, unless otherwise terminated per the provisions below.

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You can place promotional copy or violators beside the product images, not on top of them. Use Apple product images at a size that is clearly legible at the image resolution provided. Ensure that the minimum device size is no smaller than 25 mm in height for printed materials and px onscreen. Maintain the correct relative product scale whenever multiple products are shown.

Focus on the experience of using your app and not on Apple product functions. Display your app on the screen as it appears when your app is running. For apps that work within Messages, Siri, Phone, or Maps, display your app within the Apple UI exactly as it appears when your app is running. Apps that support widgets may display this functionality in screen content as long as no third-party content is shown on the Home Screen.

Be sure to create screens using the latest operating system version. You are responsible for securing the rights to all materials used in screen content within your app, and you should display fictional account information instead of data from a real person. For the screen content of apps that work within Apple apps, you are responsible for securing the rights and approvals for third-party content such as store names or locations.

The status bar for iPhone, iPad, and iPod touch should show a full network icon or product designator, a full Wi-Fi icon, and a full battery icon. If your app runs full screen, you can extend your app screen image over the status bar. If your app is optimized for 5G networks, you can display the 5G icon in the status bar from a compatible device.

Status bar options are provided on different layers within the Smart Object layer. Be sure to select the correct localized layer for the region in which your marketing communications will appear. When showing push notifications from your app in advertising, display a single push notification on the lock screen of the Apple device.

If tapped, the push notification must open the app directly. Custom photography and video of Apple products are allowed. Show people interacting with the Apple product in an authentic way, and feature your app in a realistic manner, exactly as a user will experience it.

Straight-on product shots are preferred. Only show the back of a device in an authentic manner to illustrate natural use of the device. In video, once you show an establishing shot of the entire Apple device, you may pan and zoom to focus on your app. Present the movement in a simple, clear manner. Use straightforward transitions such as fade or dissolve. Start the app sequence with your app open.

Focus on the experience of using your app running on the latest operating system. For more details, see Screen Content. Use only the devices and colors provided. If multiple Apple products are shown, display them in the correct relative sizes. Include Apple credit lines wherever legal information is provided.

At the end of a video, display the correct credit lines for Apple trademarks used in your video as described in Legal Requirements below. Maintain clear-space requirements when credit lines follow the badge. When promoting your app, your headline and copy should focus on your app, not on Apple product features. Use clear, simple messaging.

Always include a call to action to download your app. For example, say app name for iPhone or app name for iPad , or use a phrase such as works with or compatible with. List all the Apple products that your app runs on. When including your company name, lead with the company name followed by the app name and end with the appropriate Apple product names.

Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List. Always use Apple product names in singular form. Modifiers such as model , device , or collection can be plural or possessive. Never typeset Apple product names using all uppercase letters. Always typeset iPhone , iPad , or iPod touch with a lowercase i and an uppercase P followed by lowercase letters.

Always typeset touch with a lowercase t. The name iPhone , iPad , or iPod touch should start with a lowercase i even when it is the first word in a sentence, paragraph, or title. Never use a lowercase i followed by all uppercase letters. For headlines and copy, use an uppercase X , small cap S , and small cap R whenever technically possible and when you can ensure efficient and accurate implementation.

For example: iPhone X S Max. When you cannot ensure that small caps will render accurately or when technical limitations may prevent the display of small caps, use an uppercase X, S, and R. For example: iPhone XS Max.

To implement small caps on webpages, make sure your specified font supports OpenType and use the font-variant CSS property font-variant: small-caps;. Mac is always set with an uppercase M followed by lowercase letters; MacBook is one word with an uppercase M and B ; and iMac always begins with a lowercase i followed by an uppercase M followed by lowercase letters.

Always typeset Apple Watch as two words with an uppercase A and an uppercase W followed by lowercase letters. It is acceptable to say Name of app for Apple Watch when your promotion is focused on your app features and benefits related to Apple Watch.

When promoting your app, your headlines and copy should focus on your app, not on Apple Watch features. When referring to Apple Watch, include the series number, such as Apple Watch Series 6 , depending on the features and functionality available in your app.

Apple TV is typeset as two words with an uppercase A followed by lowercase letters, and an uppercase TV. Always typeset App Store with an uppercase A and an uppercase S followed by lowercase letters. It is correct to say that an app is available on the App Store or can be downloaded from the App Store. Apple product names can appear in copy along with the names of other app platforms or devices. List Apple products first. Although the names of other products can be used in promotional copy, never display Apple product images alongside the images of other products.

Apple trademarks can be used in URLs only for web pages that feature apps developed specifically for the Apple product named. Never start a URL with an Apple trademark. Acceptable: www. Always set Apple trademarks in English, even when they appear within text in a language other than English.

Terms that should not be translated or transliterated include:. For a list of Apple trademarks, please see the Apple Trademark List. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States. For the correct trademark symbols, refer to the Apple Trademark List.

Use the appropriate credit lines in all communications worldwide, listing all the Apple trademarks and products included in your communication and advertising. Include the credit lines only once in your communication or website, and place the credit lines wherever you provide legal notification.

Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. Refer to the Apple Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark.

Generally, the symbol appears at the right shoulder of the trademark except the Apple Logo, where the logo appears at the right foot. For distribution outside the United States, use one of the following international credit notices:. A translation of the legal notice and credit lines but not the trademarks can be used in materials distributed outside the U.

Never translate an Apple trademark. Copy this link in your website: Icons made by Freepik from flaticon. Don't you want to attribute the author? Colors Display Shapes. Select a color from the icon Choose a new color. Move left. Move right.

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Never typeset Apple product names using all uppercase letters. Always typeset iPhone , iPad , or iPod touch with a lowercase i and an uppercase P followed by lowercase letters. Always typeset touch with a lowercase t. The name iPhone , iPad , or iPod touch should start with a lowercase i even when it is the first word in a sentence, paragraph, or title.

Never use a lowercase i followed by all uppercase letters. For headlines and copy, use an uppercase X , small cap S , and small cap R whenever technically possible and when you can ensure efficient and accurate implementation. For example: iPhone X S Max. When you cannot ensure that small caps will render accurately or when technical limitations may prevent the display of small caps, use an uppercase X, S, and R. For example: iPhone XS Max.

To implement small caps on webpages, make sure your specified font supports OpenType and use the font-variant CSS property font-variant: small-caps;. Mac is always set with an uppercase M followed by lowercase letters; MacBook is one word with an uppercase M and B ; and iMac always begins with a lowercase i followed by an uppercase M followed by lowercase letters.

Always typeset Apple Watch as two words with an uppercase A and an uppercase W followed by lowercase letters. It is acceptable to say Name of app for Apple Watch when your promotion is focused on your app features and benefits related to Apple Watch. When promoting your app, your headlines and copy should focus on your app, not on Apple Watch features.

When referring to Apple Watch, include the series number, such as Apple Watch Series 6 , depending on the features and functionality available in your app. Apple TV is typeset as two words with an uppercase A followed by lowercase letters, and an uppercase TV. Always typeset App Store with an uppercase A and an uppercase S followed by lowercase letters.

It is correct to say that an app is available on the App Store or can be downloaded from the App Store. Apple product names can appear in copy along with the names of other app platforms or devices. List Apple products first. Although the names of other products can be used in promotional copy, never display Apple product images alongside the images of other products.

Apple trademarks can be used in URLs only for web pages that feature apps developed specifically for the Apple product named. Never start a URL with an Apple trademark. Acceptable: www. Always set Apple trademarks in English, even when they appear within text in a language other than English. Terms that should not be translated or transliterated include:. For a list of Apple trademarks, please see the Apple Trademark List. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States.

For the correct trademark symbols, refer to the Apple Trademark List. Use the appropriate credit lines in all communications worldwide, listing all the Apple trademarks and products included in your communication and advertising.

Include the credit lines only once in your communication or website, and place the credit lines wherever you provide legal notification. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. Refer to the Apple Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark.

Generally, the symbol appears at the right shoulder of the trademark except the Apple Logo, where the logo appears at the right foot. For distribution outside the United States, use one of the following international credit notices:. A translation of the legal notice and credit lines but not the trademarks can be used in materials distributed outside the U.

Never translate an Apple trademark. Whereas, Apple Inc. Whereas, You desire to use certain artwork in connection with marketing Your applications available on the App Store pursuant to the Program Agreement, the Parties agree to enter into this Marketing Agreement effective as of the date clicked through by You.

Except as expressed in writing herein, nothing in this document shall be construed to modify the Program Agreement in any way. Apple shall remain the exclusive owner of all rights in the Artwork. Your use of the Artwork shall exclusively inure to the benefit of Apple. This Marketing Agreement is valid and coterminous with the Program Agreement, unless otherwise terminated per the provisions below. This Marketing Agreement shall terminate automatically upon Your breach of any of the terms of this Marketing Agreement.

If Apple terminates this Marketing Agreement, You may, except in the event that the Artwork is subject of a claim of infringement, deplete existing inventory for a period of 30 days following the notice of termination, provided such inventory is in compliance with the terms of this Marketing Agreement.

Any litigation or other dispute resolution between You and Apple arising out of or relating to this Marketing Agreement will take place in the Northern District of California, and You and Apple hereby consent to the personal jurisdiction of and exclusive venue in the state and federal courts within that District with respect any such litigation or dispute resolution.

This Marketing Agreement will be governed by and construed in accordance with the laws of the United States and the State of California, except that body of California law concerning conflicts of law. Notwithstanding the foregoing, if You are an agency, instrumentality or department of the federal government of the United States, then this Marketing Agreement shall be governed in accordance with the laws of the United States of America, and in the absence of applicable federal law, the laws of the State of California will apply.

Further, and notwithstanding anything to the contrary in this Marketing Agreement including but not limited to Section 8 , all claims, demands, complaints and disputes will be subject to the Contract Disputes Act 41 U. If You as an entity entering into this Marketing Agreement are a U.

This Marketing Agreement shall not be governed by the United Nations Convention on Contracts for the International Sale of Goods, the application of which is expressly excluded. If a court of competent jurisdiction finds any clause of this Marketing Agreement to be unenforceable for any reason, that clause of this Marketing Agreement shall be enforced to the maximum extent permissible so as to effect the intent of the parties, and the remainder of this Marketing Agreement shall continue in full force and effect.

The terms of this Marketing Agreement are the entire and final understanding between You and Apple concerning the Artwork. View in English. App Store Badges Include App Store badges in all digital and printed marketing materials as a clear call to action to get your app. Downloads Download Artwork MB. Download Artwork MB.

Preferred Badges Use the preferred black badge in all marketing communications promoting your app. Alternative Badges The alternative white badge is designed to give you greater versatility and can be used when the preferred black badge appears visually heavy in the layout. Localized Badges Apple provides badge artwork with the modifiers Download on the and Pre-order on the translated into regional languages.

Badge Use Use one App Store badge per layout or video. Headline App Name Subtitle or Tagline. App Name. Mac App Store. Graphic Standards Minimum clear space is equal to one-quarter the height of the badge. Apple Product Images Use Apple-provided product bezels in all your marketing materials to display your app on the Apple devices it supports.

Download Apple Product Bezels. Graphic Standards Use Apple product images at a size that is clearly legible at the image resolution provided. Screen Content Focus on the experience of using your app and not on Apple product functions. Status Bar The status bar for iPhone, iPad, and iPod touch should show a full network icon or product designator, a full Wi-Fi icon, and a full battery icon.

Push Notifications When showing push notifications from your app in advertising, display a single push notification on the lock screen of the Apple device. Custom Photography and Video Custom photography and video of Apple products are allowed. Product Use Straight-on product shots are preferred.

Approved Devices Use only the devices and colors provided. Trademark Attribution Include Apple credit lines wherever legal information is provided. Messaging and Writing Style When promoting your app, your headline and copy should focus on your app, not on Apple product features. Spelling and Language Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List. MacBook Air, MacBook Pro, and iMac Mac is always set with an uppercase M followed by lowercase letters; MacBook is one word with an uppercase M and B ; and iMac always begins with a lowercase i followed by an uppercase M followed by lowercase letters.

Apple Watch Always typeset Apple Watch as two words with an uppercase A and an uppercase W followed by lowercase letters. Download whatever, cancel whenever. More info. How to attribute? Are you sure you want to delete this collection? Yes, delete it No, go back. We are sorry you canceled your Premium subscription You can still enjoy Flaticon Collections with the following limits: You can choose only 3 collections to keep You can only add up to icons per collection You cannot add Premium icons to your collection.

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