Skadnetwork

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Simple… well, not really, but we will try to simplify it. When an ad is clicked and the store is opened, the publishing app and the network provide it with some basic information such as network, publisher, and campaign ID. The App Store will then send a notification of successful conversion to the network.

It will report the attached values alongside a conversion value that can be reported by the advertised app. That notification will be sent at least 24 hours after the first launch and will be devoid of any device or user identifying information. Additionally, the App Store conducts the process so the advertised app has no knowledge of the original ad and publisher. In such a way, the network receives an attestation that an install has happened, without tying the install to a specific user, thus preserving privacy.

Measurement Partners are well-positioned to support this whole process, starting with media partner integrations and assuming the central role in verification, analytics, and reporting. Here at Singular, we have already announced a solution for implementing SKAdNetwork , and the above are the foundations we will be building into that solution.

We expect others to follow us on this path. We will work tirelessly to make sure our customers can utilize all the tools that are available to them. This article is the first part in a series of articles discussing SKAdNetwork specifics.

The next one will take a deeper dive into the mechanisms behind this API. Sign up to follow our blog below! What does it mean for you? No IDFA? A limited value between You can measure conversion values for any time frame within the user's life time, but the longer you wait, the later the ad-networks will get the postback from Apple.

In Tenjin, we recommend using 24 hours time window for this reason. Map ad revenue to conversion values Figure out the conversion value buckets for each accumulated ad revenue calculated on the device for 24 hours since the install using historical data. Implement the conversion value buckets in the SDK: map accumulated ad revenue to conversion values. Map ad impressions to conversion values Figure out the conversion value buckets for each accumulated ad impressions calculated on the device for 24 hours since the install using historical data.

Implement the conversion value buckets in the SDK: map accumulated ad impressions to conversion values. Sessions Count the sessions as they are accumulated over a 24 hour period since the install. Here are some examples of conversion value implementation shared by other customers: Examples for IAP based games Examples for Ad revenue based games SKAdnetwork postback timer In the postback sent from Apple to ad-network, there are two different types of timers: 24 hours timer: can be reset multiple times and has a defined duration of 24 hours Random timer: once it starts, it can't reset.

The duration is random, between hours When you fire registerAppForAdNetworkAttribution , the 24 hours timer starts. This postback may or may not include a conversion value it will be the latest value you set for this specific user Feel free to email to support tenjin. List of supported networks Here is the current list of the networks that support SKAdnetwork.

Are you certified SKAdNetwork? There is no such thing as certification by SKAdNetwork. What do I, as an app developer, need to do to prepare for iOS 14? You need to release an update of your iOS app compatible with iOS 14 using the latest Tenjin SDK, and make sure you are sending us your conversion value.

App developers have the flexibility to decide the Conversion Values. If you need ideas on what to map to conversion value, Tenjin can provide you with trainings. However, you can do this manually and Tenjin can provide you with a specific training. Can the ATT consent popup be preceded by the custom popup by the app developer to encourage the user to accept the consent? Yes, you can decide on the timing to show the popup, but in the context of attribution we start collecting IDFA at the first app open so the popup should be at that moment to increase the rate of attribution based on IDFA.

Do I need to do anything on the monetization side for SkAdnetwork to work? Yes, if you monetize via ads, your app will be a "source-app" as per Apple language, and you need to add to the list file the SKADnetwork ID of each monetization channel you are working with. See this page. Any call to updateConversionValue will set CV to non-null 0 to At this point the privacy threshold is met, and condition 1 is the only reason future CVs for this campaign may remain NULL. Which data should I use for my daily operations?

This number of SKAd installs is not directly comparable to tracked or reported installs because: Not all network are using SKAd attribution in parallel with traditional attribution. In Tenjin User Acquisition tab, the date is the date of install. Some level of discrepancy would be normal: If you are running UA on 10 different channels but only 3 of them run SKAd campaigns, SKAd installs tends to attribute more installs to the 3 channels due to less competition.

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