Zales chain

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Real or fake? One of the most important questions that we often find ourselves asking before purchasing any jewelry item is whether they are authentic or just plated pieces. Sometimes you can make a purposeful decision to purchase fake jewelry pieces while other times you may be the victim of a scam. Questioning the authenticity of your jewelry is also quite important because it determines whether you can wear them regularly or if they will cause you any skin allergies in the long run.

That said, you may have come across Zales jewelry , which is quite popular in the jewelry world. If you have noticed they have a collection of delightful jewelry pieces that may be a great addition to your collection. Considering its popularity, continuous sales, and guaranteed consumer base, you may begin to question whether Zales jewelry is real or fake. To answer your question, we will explore the history of Zales jewelry and look further into its pros and cons.

Without further ado, let us get started! The whole idea is that these ornaments are have been set with either authentic or imitation gems, and anyone can wear them for personal adornment. Based on this explanation, the real question becomes whether the Zales jewelry collection features any real gold items. Well, a portion of Zales jewelry items are crafted from real gold , and they have a few authentic jewels in their structure.

Despite this, you should be careful during purchase because most of their jewelry is gold-toned. That said, we can establish that they have a golden color, but not all of them are real gold pieces. This indicates that their jewelry is made of either an alloy of non-gold metals or another metal. Also, some pieces have fake diamonds, while some are covered with a thin gold layer to mimic the real thing. On the other hand, some items are gold-filled.

Similar to gold0plated items, they are crafted from non-gold metals or an alloy of gold. The main difference is that they are electroplated with gold instead, so the layer may last longer than you would expect. Zales jewelry is one of the most popular and longest established jewelry retailers in the United States. It features a wide collection of simplistic jewelry pieces that have been designed to enhance the beauty of all their customers.

It is categorized as Simply Real beauty and simply real value. Whether you are looking for a classic look or simplistic jewelry pieces at a great value, then this may be an ideal brand for you. Zales jewelry uses the rack-them-and-stack-them approach to business.

They are identified as the pioneers of this business model in the US jewelry market. They were the first jewelry chain to open indoor shops in a mall. In , two brothers, Willian and Morris Zale opened the first-ever Zales store in Texas, in a town known as Wichita. They launched a credit plan where the average American customer could afford any appliances, jewelry items, and jewelry electronics that they sold in their store. This approach to business set the standard to which items sold at Zales stores would be.

When they slowly began creating a customer chain, they thought of opening another store. In , they opened a Zales store inside a shopping mall. Their intention at the time was to sell as much jewelry as they can as they could for the lowest price. They felt that the mall was a great place to start considering the massive foot-traffic that every mall had.

As they did this, they popularized mass marketing of jewelry within the United States, and other jewelers began to follow suit. Ever since the Zales Company started, they always looked for ways to ensure that smart marketing and advertising appealed to diverse consumers and used the same model to create a clientele for any other store that they would open in the future.

Every branch of the Zales tree has a different focus. The Piercing Pagoda branch is more of a low market jewelry kiosk, whereas Zales, the main branch, focuses on diamond sales and diamond engagement rings. Our system is capable of doing the work of 5 or more competitive solutions, each of which requires additional management to populate information across different systems and is just as expensive as our solution alone.

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